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Meet the owner - Lil!

The Beautiful Life.

Water Lili is the lifestyle of resort towns – bold, edgy, and unpredictable fashion for confident, beautiful women at any age – locally and internationally sourced. We live for the ocean.

Lili Oller, Founder

Come Visit Us In Store

"One of my absolute favorite shops!! So many wonderful things and beautifully displayed! The only problem is that I want everything-absolutely speaks to my style. Love, love, love!!"

– Moira Coe Bogley

"Discovered Water Lili today for the first time! It is my heaven on earth! I felt like every single item in that store was hand picked for my style and personality! The vibe was all me!! Love, love, love this place!!!!"

– Kelli Weinstein White

"Visited your Beautiful boutique. I recommend everything. I bought a blouse and purse. Could have purchased so much more. Every item is unique and Lili was so very nice. Can't wait to return."

– Debbie Kelly

"Beautiful clothes and throw pillows. Unique items and still affordable. One of my new favorite shops and they have 2 locations, Ocean View and right on the Boardwalk!"

– Anne Roddy Cummings